A couple of months ago I worked with director Svensson (IAMSVENSSON.com) on a spec commercial for Bacardi. In 2011 Bacardi used the claim "Your offline friends miss you" targeting the whole social media experience and how it affects our interaction with our "real life friends".
This spec uses this idea in a slightly different way. Enjoy...
PS.: Please feel free to share, clicks are quite welcomed ;-)
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